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Don’t be a SEO Spammer Douche. Generate Traffic by Building an Audience

Aug 22, 2013 | One Comment

I received an email from a fellow webmaster today. It was a request to remove a link from my “Barefoot Chronicles” blog (the predecessor to BRU.) At first, I was confused by the request. The link was directed to a random shoe store in the UK. I don’t link to random stores.

Ever.

If there’s a link on my sites, even advertising, it’s from a source I know and respect. For example, the Luna ad that’s Read More...

Unique Business Strategy: The BRU Method

Aug 14, 2013 | 3 Comments

Over the last few months, I’ve been a stay-at-home dad. The “opportunity” (quotes intentional because I want to kill my children) has given me a fair amount of free time. During that time, I’ve connected with a few small business owners online and in person.

Invariably, the topic of marketing comes up. I’ve had a moderate degree of success with Barefoot Running University mostly because of the way I’ve marketed it. Through books, consulting, coaching, and ad Read More...

Traditional Publishing Versus Self-Publishing: Which is Better to Spread Your Ideas?

May 4, 2013 | No Comments

So you want to see your ideas in print, huh?

Years ago, you pretty much needed to go through a traditional publishing house. Self-publishing, while theoretically possible, required a ton of difficult work. A prospective writer would have to recruit editors, typesetters, graphic designers, and printers to produce the book. Once produced, the writer then had to tackle distribution and marketing. It was a long, hard process that wasn’t especially effective.

The rise of technology has Read More...

Trail Running and Ultramarathon Book is Finished!

Mar 28, 2013 | One Comment

I finished up the expanded and edited version of “Never Wipe Your Ass with a Squirrel: A trail running, ultramarathon, and wilderness survival guide for weird folks.“I’ve accomplished my goal of producing the least-serious-but-still-exceedingly-useful trail and ultra book in existence!

I added significantly more content than the original version, and my editing team did a wonderful job of eliminating the grammar and other errors. New table of contents can be found at the bottom of this post.

 

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Where Have All the Barefoot Bloggers Gone?

Mar 20, 2013 | 8 Comments

In response to my last post, Dave, a Canadian friend, noted most of the barefoot/minimalist bloggers seem to have disappeared. He mentioned Pete Larson’s most recent post discussing the secret to success as a running blogger. Pete makes a lot of great points that helps explain why so many barefoot bloggers, many of which are close friends, have seemingly disappeared.

Pete’s most relevant point hit the nail on the head- bloggers need passion.

Writing post Read More...

Squirrel Wipe Trail and Ultra Book Hits the Virtual Shelves!

Mar 11, 2013 | 6 Comments

NOTE: Since this post, I’ve released the final expanded edition of the book, which adds many new sections and MUCH better editing. It is also available in .mobi (Kindle) and .epub (pretty much everything else) formats for ebook readers. The previous version that was available here is no longer available, though you CAN download the free sample following the links below. If you bought the original, continue to share it freely.

I will include links to Read More...

Do the Grammar Police Inhibit Progress?

Jan 10, 2013 | 9 Comments

This off-topic rant was entirely fueled by my friend Trisha re-posting a picture from grammarly.com’s Facebook account. The picture said “Vote to stop the use of the word irregardless today! Like to cast your vote!” It created a conversation that resulted in 53 comments as of Wednesday evening. I initially responded with a somewhat douchey comment just to start a fun argument, but it turned into a surprisingly deep conversation.

The gist of Read More...

Review The Barefoot Running Book

Sep 5, 2012 | One Comment

The newest edition of The Barefoot Running Book has been out for about a week, and feedback has been great! I’m currently looking for reviewers to give the book a little more exposure beyond my own blog. To that end, I need to ask my readership for a favor- if you have purchased the book (ebook version or dead tree version) and few extra minutes, post an honest review on Amazon here:

http://www.amazon.com/The-Barefoot-Running-Book-Minimalist/product-reviews/0452298458/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1

Read More...