website statistics

Getting Back Into the Game: The Hows and Whys of Considering a Hundred Miler

Oct 27, 2013 | 4 Comments

It’s been a long time since I considered running an ultra. It’s been about a year, actually. I had recently finished Grindstone and was “preparing” to run Chimera. Somewhere between those two events, I lost all desire to run. It was perplexing, but wasn’t especially stressful. It’s given me a significant amount of time to reflect on my running “career.”

A series of events have conspired to reignited the desire to run an ultra, including:

I miss the Read More...

Are Huaraches Overrated?

Sep 23, 2013 | 30 Comments

Back in the day, quite a few of us used huaraches as our primary running shoe. The other minimal options were piss-poor at best- racing flats, the first generation of Five Fingers, aqua socks, and bare feet. Racing flats were too narrow, VFFs had a peculiar fit that couldn’t accommodate swelling, aqua socks were too floppy, and bare feet suck for real trail running.

Huaraches were a revelation because they allowed a custom fit. That versatility made Read More...

Ultrarunners: Where Do We Draw the Line on Performance-Enhancements?

Sep 3, 2013 | 9 Comments

Ultras are one of the most physically-demanding sports in existence. We push our bodies to the absolute limit… then we push some more. Sleep deprivation, hyper and hypothermia, destruction of muscle tissue, extreme stressing of the endocrine and immune system… it’s all part of the game. Under these extreme conditions, the line between success and failure is minuscule. We continually experiment to find the tiniest edge to help us reach the finish line… which may steer us into Read More...

Don’t be a SEO Spammer Douche. Generate Traffic by Building an Audience

Aug 22, 2013 | One Comment

I received an email from a fellow webmaster today. It was a request to remove a link from my “Barefoot Chronicles” blog (the predecessor to BRU.) At first, I was confused by the request. The link was directed to a random shoe store in the UK. I don’t link to random stores.

Ever.

If there’s a link on my sites, even advertising, it’s from a source I know and respect. For example, the Luna ad that’s Read More...

Unique Business Strategy: The BRU Method

Aug 14, 2013 | 3 Comments

Over the last few months, I’ve been a stay-at-home dad. The “opportunity” (quotes intentional because I want to kill my children) has given me a fair amount of free time. During that time, I’ve connected with a few small business owners online and in person.

Invariably, the topic of marketing comes up. I’ve had a moderate degree of success with Barefoot Running University mostly because of the way I’ve marketed it. Through books, consulting, coaching, and ad Read More...

Where Have All the Barefoot Bloggers Gone?

Mar 20, 2013 | 8 Comments

In response to my last post, Dave, a Canadian friend, noted most of the barefoot/minimalist bloggers seem to have disappeared. He mentioned Pete Larson’s most recent post discussing the secret to success as a running blogger. Pete makes a lot of great points that helps explain why so many barefoot bloggers, many of which are close friends, have seemingly disappeared.

Pete’s most relevant point hit the nail on the head- bloggers need passion.

Writing post Read More...

Your Perspective is Wrong: The Reason to Experience New Things

Mar 18, 2013 | 7 Comments

My last post on our temporary poverty situation led to reflection on a variety of things related to my experiences over the last few years. I’ve noticed a pretty distinct pattern, which is probably related to my serial hobbyist nature:

It’s nearly impossible to have a remotely accurate perception on any experience until you’ve been immersed in it for some time.

This idea manifests itself like this-

I try something new.
I glorify the experience, then write Read More...

Embracing Poverty

Mar 17, 2013 | 8 Comments

The last two months or so have been an interesting experience. Due to a lot of miscalculations, we’ve been rather poor lately. It’s a strange twist to our hobo adventures in that we’ve been able to look at our situation with a degree of objectivity without falling into a serious panic. It’s taught us a great deal about ourselves and others that may be in a similar situation.

So how did we slip into poverty?

It Read More...