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Don’t be a SEO Spammer Douche. Generate Traffic by Building an Audience

Aug 22, 2013 | One Comment

I received an email from a fellow webmaster today. It was a request to remove a link from my “Barefoot Chronicles” blog (the predecessor to BRU.) At first, I was confused by the request. The link was directed to a random shoe store in the UK. I don’t link to random stores.


If there’s a link on my sites, even advertising, it’s from a source I know and respect. For example, the Luna ad that’s […]

Shorts Over Tights: We Need a Constitutional Amendment Banning the Practice

Aug 15, 2013 | 11 Comments

I’ve been experiencing a bit of writer’s block lately. In an effort to get out of the funk, I asked my Facebook friends to give me some topics that might be interesting. There were many good submissions, but one elicited an immediate emotional response:

Runners that wear running shorts over tights.

Or “shtights”, if you will.

Thank you Cesar Torres! I’ve been wanting to rant about this topic for some time.

THIS […]

Unique Business Strategy: The BRU Method

Aug 14, 2013 | 3 Comments

Over the last few months, I’ve been a stay-at-home dad. The “opportunity” (quotes intentional because I want to kill my children) has given me a fair amount of free time. During that time, I’ve connected with a few small business owners online and in person.

Invariably, the topic of marketing comes up. I’ve had a moderate degree of success with Barefoot Running University mostly because of the way I’ve marketed it. Through books, consulting, coaching, and ad […]

Why Ultrarunners are Badasses

Aug 9, 2013 | 4 Comments

The term “gameness” is used to describe hunting and fighting dogs. Wikipedia defines gameness as:

“…eagerness despite the threat of substantive injury. Dogs displaying this trait can also be described as persevering, ready and willing, full of fight, spirited, or plucky.” 

It’s a desirable trait selectively bred in some breeds, especially terriers. As hunting dogs, this trait drives the dog to hunt no matter how much suffering it experiences… to the point of death. This isn’t a […]

Is Paranoia Ruining Your Life? Maybe GMOs are Delicious

Aug 7, 2013 | 9 Comments

Do you worry about the food you eat? Do you worry about the composition,the origin, or the effects it may have on your health? Do you REALLY worry about this to the point where the anxiety interferes with your day-to-day existence?

That used to be me.

Over the last few years, I’ve made an important change in how I live my life:

I no longer worry about stupid shit.

A major element of this […]

Ultrarunners Boost Endurance by Slowing Metabolism: The Skinny Fat Phenomenon

Aug 2, 2013 | 5 Comments

Ugly asses win races

I’m a huge fan of exploring unorthodox solutions to common problems. As a society, we have a tendency to develop an “idea fixedness” where we find a single, supposedly logical solution to a problem, then stop looking for better solutions. This causes us to miss a lot of really obvious answers to common problems. Usually the best method of finding unconventional solutions is self-experimentation.

In fact, the idea of self-experimentation to solve problems […]

Running for Conditioning: Back on the Horse… Sort Of

Jul 26, 2013 | 3 Comments

My cardiovascular conditioning has been on a steady decline since Grindstone last October. It wouldn’t normally be a concern as I don’t plan on running any races in the near future, but the lack of cardiovascular fitness is beginning to affect jiu jitsu and boxing training. I’m planning on entering a local tournament in October, so it might be a good idea to do some sort of cardio training. If I spar for more than about 10 minutes, […]

The Art of Trolling: How to Make Facebook a Shit-Ton More Interesting

Jul 12, 2013 | 8 Comments

Social media can be a fun way to stay in touch with friends or relatives, make plans for the evening, showcase pictures of your pets, children, or bicycle, or share bat-shit crazy conspiracy theories.

It can also be a source of endless amusement for trolls. Or those that like to feed the trolls.

Before we approach the finer points of trolling, we need a proper operational definition for a “troll.” For that, we’ll rely on THE […]