Before reading this post, read Jesse Scott’s post here:
Our world is an interesting place. the socio-econo-political landscape is changing rapidly. Some fundamental ideas that guided generations before us no longer apply.
Back in the Dark Ages (as I like to call them), people would train for a good job by doing well in school. Study hard. Listen to your teacher. They would join clubs, run for class officer, and other extracurricular activities to add “resume fillers.” Graduate at the top of the class. They would apply to entry-level jobs in a fast-growing sector… maybe a Fortune 500 company. They’d spend years moving up the corporate ladder until they settled into a VP position with a corner office. At some point, they would retire and do the things they put off earlier in life. Then they died.
At some point, American companies realized they could outsource manufacturing. Most of the manufacturing jobs disappeared. Those that remained became low-paying jobs with abysmal benefits.
Then the same companies realized they could outsource middle management and other white collar jobs. Suddenly the desk jockeys found themselves in the same position.
The “American Dream” that so many of us were promised has vanished. Some people are hip to it. Some are not.
Jesse is one of the people that sees the change. He sums up the idea nicely by putting himself out there. He doesn’t want to work for a company that doesn’t want him. In the process, he’s attracting like-minded people. He’s building a platform. He’s building an army. He’s forging himself as a leader. He’s insulating himself from the crumbing world of the Dark Ages. He’s assuring his own security by cultivating his awesomeness.
Other people don’t see the change. They still toil away earning degrees or certifications in the hopes of landing that dream job. They do things like tweaking their resume or trying to find the right “power tie” for that interview in the hopes of standing out from the crowd of job applicants hoping to get one last slice of the American Dream. They’re playing a game with fewer and fewer winners, and the odds get smaller every day.
As a business owner (yes, BRU is a business), who do you think I’d hire? Who would create the most impact? The sheep that are exceptionally well-trained at jumping through hoops? Or the leader that builds stuff and makes a difference?
Yeah… the choice isn’t too tough.
It’s becoming increasingly important to take Jesse’s approach and avoid the Dark Ages approach. Still, most people still pick the latter. The cows are following the rest of the herd, even though it’s obvious the herd is heading to the slaughter house.
It’s actually quite simple- the latter approach is safe. It feels like it’s a smart move. Make yourself look good on paper. Put your head down and work hard. Rely on someone else to take care of you. It’s nice… until you look up and realize you’re next in line to be slaughtered.
Jesse’s approach feels terrifying. There’s no apparent security. There’s no direction. It’s as if we’re a derailed train. What becomes apparent over time, however, is Jesse’s approach is about learning. And growing. And developing. And leading. In short, the very nature of the process makes you an invaluable commodity, especially in a world willed with cattle that are perfectly happy being led to the slaughter house.
The new secret to success isn’t so much a secret as it is a counter-intuitive approach that has been traditionally shunned:
Here are some advantages to this approach:
- You will bring your best qualities to the table. When we’re not hiding behind a facade of what we believe others expect, our strengths shine.
- You will attract like-minded people, including the people that could potentially employ you. Screw that awesome resume. Make yourself awesome. The relevant people will find you.
- You repel people that don’t “get” you. This can be as important as the last item. This is the reason I like to post the occasional inflammatory or offensive comment… if you’re easily offended, I don’t want you in my circle of relevance.
- You learn. This approach forces you to do things on your own, which gives you an incredible range of skills. Since taking this approach myself, I’ve become proficient in writing, publishing, editing, web design, search engine optimization, photography, and videography. I’ve learned about the fitness industry, shoe industry, and apparel industry. I’ve learned about business management, marketing, and advertising. I’ve learned about every conceivable angle of barefoot and minimalist shoe running. On top of all that, I’ve been able to run in some of the most beautiful trails and mountains in our country. Most importantly, I’ve learned that I can take care of my family without having to beg someone for a job.
- Being yourself is a lot more fun. Any time we try to be someone we’re not, we’re not really living. That includes our employers, friends, spouses… whatever. This is a fundamental key to lifelong happiness.
I’ve embraced Jesse’s approach for quite some time now, and love the results.
What do you think? What can YOU do to let the inner YOU shine more often?