It appears as though Nike is finally making a little noise in the minimalist market, starting with a “transition” version of the Free. Rumor has it they’re going to be releasing a 4mm, 6mm, and 8mm drop shoe with the idea that people will be able to transition down from high-heeled shoes to minimal shoes.
It would seem my “Nike hypothesis” is coming to fruition. According to another source within a major online running shoe retailer, online sales numbers for motion control shoes are plummeting. Once the salesperson is removed from the equation, people abandon the built-up shoe paradigm. Coincidence? I think not.
Is the next step a zero-drop shoe using a Bowermann/Pre story? Time will tell.