Sketchers appears to have single-handedly ruined the “fitness shoe” market by flooding the marketplace with what many consider to be inferior products. Guess what market they appear to be flirting with now?
That’s right… minimalist shoes.
Of course, the graphic highlights the area in front of the heel as the “midfoot”, and the dude running in the picture is overstriding horribly and about to land on his heel with a locked knee.
What does this mean?
First, Sketchers must assume the general public is really, really stupid.
Second, I think Sketchers is about to bring the same bang-up quality of the Shape Ups to the minimalist shoe world. I bet there’s a true minimalist shoe on the horizon. I predicted it earlier this year with this post:
“At some point, I’m sure Sketchers will jump on the bandwagon, produce a seriously inferior product, get some fading Hollywood starlet or retired sports legend (Joe Montana, you should be ashamed) to peddle the crap, and give the entire movement a bad name.”
Quite frankly, the prospect of a Sketchers minimalist shoe scares the Hell out of me. If the marketing team at Sketchers is really stupid enough to have designed this ad, the minimalist shoes their design team comes up with could make the Shape Ups look like a masterpiece.